Friday, July 16, 2004

The Canadian Curling Association wrecks

Terrible news for anyone who thinks Curling Rocks! - wall-to-wall coverage of the Scott and the Brier by TSN appears to be over.
 
As one of hundreds of thousands of Canadian curling fans who has, during a period of unemployment or boredom, watched curling for 9 hours a day during the Brier, this is mighty sad news.  Add to that the fact that CBC's broadcast team, while they're getting better, just can't compare to Vic Rauter and friends on TSN.
 
I don't think there's any question that the general hugeness of the Brier in the past number of years owes a lot to TSN's comprehensive coverage.  Now the Brier is losing that, and they're still without a title sponsor (Nokia is done).  Is the Brier supposed to now be a more attractive property to sponsors with less TV coverage (on CBC, no less)?
 
I'm sure the business wizards at the CCA have it all figured out.  After all, they did finally manage to get Canada's top curlers (apologies to Ferbey) back competing in the national championship, and that all went real smoothly.
 
[Cue exasperated broom-drop]

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